Brand & Advertising Research

Blue eyeWe’ve been in the market research game for a long while, both client side and agency side.

We have seen many different brand models over the years, and we have seen companies struggle to understand and apply them.

What’s most important in this field is an understanding of how brands work and how advertising works.

McCulley Research has no black box models, just knowledge of the science behind brands and advertising – learned from leading marketing scientists, and developed through more than 20 years in marketing.

Call or email us to find out more.